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Test Results not looking good. Need some help please.
12-05-2013, 03:02 AM
Post: #11
RE: Test Results not looking good. Need some help please.
Full disclosure - I work for Google on the Chrome Performance team (and spent a good part of the last 3 years on the make the web faster team).

My comment about CSS was specific to the issues with this page - not in general - yes, the browser needs to fetch and apply all of the css declared before an element before it can lay it out - it's just not the longest pole right now for this page.

The redirect is a simple (and very common) bare domain -> www redirect to avoid serving the same content from both domains. You could just test the www. domain in the first place and ignore it but since we can also see that the bare domain redirect is not-cacheable and is painfully slow, it's a quick fix to do the bare domain redirects as a permanent redirect in the web server config (nothing nefarious with hijacking going on here).
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12-05-2013, 03:06 AM
Post: #12
RE: Test Results not looking good. Need some help please.
btw, it also looks like keep-alives are disabled - would be a big help to get that fixed. If it's a VPS or dedicated server then you'll need to change the server config. If it's on a shared host then you can ping them but it's possible you'll need to change hosting providers.
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12-05-2013, 03:09 AM
Post: #13
RE: Test Results not looking good. Need some help please.
Pmeenan -

I don't take offense to iSpeeds postings. For 2 1/2 years our company has struggled with 2 development companies and lot's of $$$ to build out a reasonable solution. The first company flat out failed, and our present developer seems to be struggling.

I appreciate any and all feedback posted to my situation. No one's feelings are getting hurt here.

Charlie
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12-05-2013, 03:20 AM
Post: #14
RE: Test Results not looking good. Need some help please.
Understood - iSpeed has added a lot of technical depth to the discussions and is providing great feedback - I just want to make sure that we keep a generally constructive tone on the boards.

Sorry to hear that you've been having so much issue getting a development company that knows what they are doing to do the work. A lot of the issues are pretty basic ones that I would hope professional developers don't make but clearly that's not always the case (happens quite a bit when it's more of a design team that doesn't actually do development).

Feel free to send the dev team over hear as well - sometimes it helps to be able to communicate directly with the guys writing the code so they understand what's going on.
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12-05-2013, 04:22 AM (This post was last modified: 12-05-2013 04:36 AM by robzilla.)
Post: #15
RE: Test Results not looking good. Need some help please.
Quote:Every time someone bounces from a Search Link the page is lowered in the ranking for that search term.

Sorry, but that's grossly inaccurate. By that logic, I could easily ruin the rankings of any competitor. While users bouncing back to the results pages may be one of hundreds of (small) relevance factors, it would be far more complex than you make it out to be.

I have to nip this in the bud because there are just too many false claims going around, especially on the relation between page speed and search rankings. Companies that offer performance-related services have a hand in this, and Google understandably makes no effort to dispel them: unlike the whole PageRank debacle, having webmasters obsess over page speed is actually good for the web.

The influence of page speed on search engine rankings is often overstated. Pages with poor load times should be downgraded, and I'm sure they are, but it's all relative: just because a page on site A loads in half the time it takes to load a page on site B, by itself does not mean it should rank higher -- unless perhaps both sites would otherwise be scored exactly the same for a given query, but that'd classify as an edge case. The point at which you get into trouble is when load times begin to really interfere with the user experience, and I'm not sure the site up for discussion here would qualify for that. Improving page load times may, however, result in more pages viewed, 'likes', backlinks, and those may somehow seep back into search rankings, so it's worth focusing on from all perspectives.

Another thing I noticed is that the Droid Sans font is loaded only for the breadcrumbs. That's a waste.

Has your developer responded to any of this, Charlie? And is this a fully managed type of service? If not, you could consider a post in the Web Site Optimization Help Needed forum to get some professional help.
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12-05-2013, 05:28 AM
Post: #16
RE: Test Results not looking good. Need some help please.
(12-05-2013 04:22 AM)robzilla Wrote:  Sorry, but that's grossly inaccurate. By that logic, I could easily ruin the rankings of any competitor. While users bouncing back to the results pages may be one of hundreds of (small) relevance factors, it would be far more complex than you make it out to be.
Yes it is more complex than just a single user bouncing of the page.

My comments is not based on reading about Ranking somewhere.

By following a search term bounce rate and the ranking for that search term in Google Webmaster Tools it is very clear there is a close correlation between the two. Just the fact that Webmaster Tools shows this metric has much relevance.

Webmaster Tools shows dynamically how the ranking of a search term changes from day to day along with the bounce rate. It does not take a rocket scientist to see there is a direct correlation.

I am sure Google is smart enough to detect when you try to ruin the ranking of a competitor.

Just by common sense logic if search users are bouncing from a site on a particular search term one may come to the conclusion there is little relevance that site and the search term.

Yes the bounce rate weight in ranking would be complex. Google has a huge database of metrics stored for every search user and a large staff working every day to create an algorithm that can assess the weight to be given to each bounce.

Bottom line, a slow loading page will beyond any shadow of a doubt contribute to lower Google Rankings, higher page abandonment, lower site visitor satisfaction, and lower conversion rates.
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12-05-2013, 07:25 AM
Post: #17
RE: Test Results not looking good. Need some help please.
Quote:Webmaster Tools shows dynamically how the ranking of a search term changes from day to day along with the bounce rate. It does not take a rocket scientist to see there is a direct correlation.

Err, where in WMT do you see bounce rates? Google does not have access to that data; once a visitor's on my site, I can track him, but Google cannot; they can only see whether that visitor returns to the search results, and that's data they're not likely to share.

Perhaps you're confusing Webmaster Tools with Google Analytics.

Quote:Just by common sense logic if search users are bouncing from a site on a particular search term one may come to the conclusion there is little relevance that site and the search term.

I don't think it's that clear-cut at all, but that's a discussion that exceeds the bounds of this thread, and we're already diverging.
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12-06-2013, 04:54 AM
Post: #18
RE: Test Results not looking good. Need some help please.
No, it is WMT not Analytics.
You underestimate Google.
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12-06-2013, 08:48 AM
Post: #19
RE: Test Results not looking good. Need some help please.
Quote:No, it is WMT not Analytics.

Really. Can you provide evidence of that? I know CTR, impressions and avg. position are provided, but no bounce rates.
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12-06-2013, 02:38 PM
Post: #20
RE: Test Results not looking good. Need some help please.
I have not used WMT or Analytics in over a year. I deleted all my Google accounts due to Google's Privacy Policies. At that time I did also have Analytics on the sites I was monitoring in WMT. I am getting old and have noticed some decline in my memory in the past few years. I can visualize the WMT window in my mind today with a column of numbers with a percentage. When I saw your message with CTR I began to have doubts on the accuracy of my statement. I just now reviewed the data for 3 sites I was monitoring ranking for 30 search terms. Dates on the data collected ended from 2004 to 10/30/2011. Over two years is a long time for my dilapidated mind. There were many sources for the data, I wrote my own "stat counter", used AwStats, WMT, Analytics, Web Position Gold, and etc. I NEVER paid any attention to the online SEO Experts. I have had many domains going back to Feb 1996. I was always able to get my target terms to #1 ranking on all major search engines. The term "caller id" I ranked #1 on every search engine since the Alta Vista days whenever that was maybe like 1998?. The reason I remember the bounce and rank correlation was because I wrote two bot apps to test a search term. Both were timed to randomly mimic the click through times of a human. One would bounce the other would click through to multiple pages. I figured I would need about 100 IP addresses to build 100 profiles with a history with Google. The weak link was trying to emulate the Browsers javaScript in PHP. The 100 IP address for the profiles would cost about $500 / month. I'm sure Google knows all the IP addresses of the free IP proxy services which are filtered from their ranking stats. I created an algorithm to detect users with multiple accounts I create a hash for all accounts from the user's IP, user agent vs. javaScript command profiling, screen size, and OS. I assume Google had to do something similar especially when there are so many users sharing IP addresses. That's why I said it would not be that easy to ruin a competitors ranking. If I had not seen a clear correlation between bounce and rank I would not have spent the time to create the bots.
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