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Real vs perceived load time
07-02-2011, 06:55 PM
Post: #1
Real vs perceived load time
(Couldn't find anything related on the forum)

I noticed extremely slow loading time measurements for some major commercial sites: 15+ secs. In practice, this is not what a user perceives, because 95% of this loading time is spent waiting for external ad servers, while the main content is loaded under 3 secs. For example, major Dutch newssite http://nu.nl loads its main content in under 1 sec but takes another 9 sec for many ad servers.

I'd propose a "perceived loading time" metric, that would block all requests to external domains (but would honor requests to subdomains though). In general, this would block non-essential content. Or perhaps this is possible already somehow?

Willem
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07-04-2011, 12:08 PM
Post: #2
RE: Real vs perceived load time
Yep, though you have to manually do it for a given site. If you go to the "block" tab in the advanced settings you can block arbitrary content (including ads, etc) and get measurements for just the core page.
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