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  • F

    First Byte Time
  • B

    Keep-alive Enabled
  • A

    Compress Transfer
  • A

    Compress Images
  • F

    Cache static content
  • X

    Effective use of CDN

Web Page Performance Test for
www.parade.com/celebrity/news/2012/07/06-tom-cruise-new-role-reacher.html

From: Los Angeles, CA - IE8 - DSL
08/17/12 02:45:57
Scripted test

Full Optimization Checklist

Optimization Checklist


Details:

First Byte Time (back-end processing): 0/100

1848 ms First Byte Time
0 ms Target First Byte Time


Use persistent connections (keep alive): 83/100

FAILED - http://image2.pubmatic.com/AdServer/Pug?vcode=bz0xJnR5cGU9MSZqcz0xJmNvZGU9MjU3OCZ0bD0xNTc2ODAw
FAILED - http://image2.pubmatic.com/AdServer/Pug?vcode=bz0xJnR5cGU9MSZqcz0xJmNvZGU9MjU3NyZ0bD0xNTc2ODAw
FAILED - http://image2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZjb2RlPTIxNzcmdGw9MTI5NjAw&piggybackCookie=CAESEORg6e4WvZTEqgYjPAJ-RRY&google_cver=1
FAILED - http://image2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZqcz0xJmNvZGU9MjE5MSZ0bD0yNTkyMDA=&piggybackCookie=-7595991654288953126=
FAILED - http://m.addthisedge.com/live/t00/250lo.gif?jkn3xs&uid=502db0cf3bae4acf&pub=parade&rev=115928&jsl=4263&si=502db1107cfcd2e2&ln=en&pc=men&dp=www.parade.com&of=0&uf=0&irt=1&md=0&ct=1&tct=1&abt=0<=1269&cdn=5&tl=c%3D32%2Cm%3D1112%2Ci%3D1144%2Cxm%3D2397%2Cxp%3D2413&pi=1&fp=celebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html
FAILED - http://m.addthisedge.com/live/t00/ds.gif?vr=250&19ceo3e&uid=502db0cf3bae4acf&lc=OTI2MDJOQVVTQ0EyMTM3MDYyMTgwMzQ0NzJVVg%3D%3D&pix=40L,60,1EY,3JS
FAILED - http://pixel.quantserve.com/pixel;r=717672709;a=p-b8GPCpJxfqYm2;fpan=0;fpa=P0-1734382456-1345171673808;ns=1;ce=1;je=1;sr=1152x864x16;enc=n;dst=1;et=1345171725839;tzo=420;ref=http%3A%2F%2Fwww.parade.com%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html;url=http%3A%2F%2Fweb.adblade.com%2Fimps.php%3Fapp%3D2642%26ad_width%3D300%26ad_height%3D350%26img_pad%3D2%26title_font%3D1%26title_color%3D0066cc%26description_font%3D1%26description_color%3D000000%26id%3D56%26output%3Dhtml;ogl=
FAILED - http://pixel.quantserve.com/pixel/p-5aWVS_roA1dVM.gif?labels=Entertainment_and_Leisure
FAILED - http://pixel.quantserve.com/pixel;r=206586989;a=p-66loUeMQKS31Y;fpan=0;fpa=P0-414134918-1345171661132;ns=0;ce=1;je=1;sr=1152x864x16;enc=n;dst=1;et=1345171728722;tzo=420;ref=;url=http%3A%2F%2Fwww.parade.com%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html;ogl=description.Watch%20the%20trailer%20for%20the%20actor's%20latest%20high-octane%20role%252E%2Csite_name.PARADE%252Ecom%2Ctitle.See%20Tom%20Cruise's%20Next%20Role%3A%20'Jack%20Reacher'%20%7C%20Parade%252Ecom%2Ctype.website%2Cimage.http%3A%2F%2Fwww%252Eparade%252Ecom%2Fimages%2F-v5%2Fcelebrity%2F2012%2F0129%2Fpersonality-parade%2Fspot-tom%2Curl.http%3A%2F%2Fwww%252Eparade%252Ecom%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher%252Ehtml
FAILED - http://showads.pubmatic.com/AdServer/AdServerServlet?pubId=25571&siteId=25572&adId=21054&kadheight=250&kadwidth=300&operId=3&kbgColor=fff&ktextColor=444&klinkColor=607890&kltstamp=2012-8-16 19:48:45&timezone=-7&screenResolution=1152x864&adPosition=2603x659&adVisibility=2&frameName=http_www_parade_comcelebritynews20120706-tom-cruise-new-role-reacher_html_komli_ads_frame_0_25571_25572&ranreq=0.139806668650247&pageURL=http%3A%2F%2Fwww.parade.com%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html
FAILED - http://showads.pubmatic.com/AdServer/AdServerServlet?pubId=25571&siteId=25572&adId=21053&kadheight=90&kadwidth=728&operId=3&kbgColor=c00&ktextColor=444&klinkColor=607890&kltstamp=2012-8-16 19:48:46&timezone=-7&screenResolution=1152x864&adPosition=2905x133&adVisibility=2&frameName=http_www_parade_comcelebritynews20120706-tom-cruise-new-role-reacher_html_komli_ads_frame_1_25571_25572&prevkadIds=21054&ranreq=0.6879756760605167&pageURL=http%3A%2F%2Fwww.parade.com%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html
FAILED - http://track.pubmatic.com/AdServer/AdDisplayTrackerServlet?operId=1&pubId=25571&siteId=25572&adId=21054&adServerId=243&kefact=0.750000&kaxefact=0.750000&kadNetFrequecy=6&kadwidth=300&kadheight=250&kadsizeid=9&kltstamp=1345171730&indirectAdId=0&adServerOptimizerId=2&ranreq=0.139806668650247&kpbmtpfact=1.060500&carrierid=-1&campaignId=614&creativeId=0&pctr=0.000000&wDSPByrId=0&imprCap=1&pageURL=http%3A%2F%2Fwww.parade.com%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html
FAILED - http://track.pubmatic.com/AdServer/AdDisplayTrackerServlet?operId=1&pubId=25571&siteId=25572&adId=21053&adServerId=1421&kefact=0.010000&kaxefact=0.010000&kadNetFrequecy=1&kadwidth=728&kadheight=90&kadsizeid=7&kltstamp=1345171731&indirectAdId=50195&adServerOptimizerId=1&ranreq=0.6879756760605167&kpbmtpfact=0.000000&imprCap=1&pageURL=http%3A%2F%2Fwww.parade.com%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html
FAILED - http://view.atdmt.com/TGA/iview/404919263/direct/01/982457538?click=http://adclick.g.doubleclick.net/aclk%253Fsa%253DL%2526ai%253DBPqlfEbEtULOVO46Y2gWT0oBQtLbBggQAAAAQASAAOABYpMavp2Rgyd7ohsijkBmCARdjYS1wdWItNzM0ODUwMDk4NzA2NzY0N7IBDnd3dy5wYXJhZGUuY29tugEJZ2ZwX2ltYWdlyAEJ2gFQaHR0cDovL3d3dy5wYXJhZGUuY29tL2NlbGVicml0eS9uZXdzLzIwMTIvMDcvMDYtdG9tLWNydWlzZS1uZXctcm9sZS1yZWFjaGVyLmh0bWyYAvAuwAIC4AIA6gILNDUwNy9QYXJhZGX4AoHSHpADrAKYA-ADqAMB4AQBoAYW%2526num%253D0%2526sig%253DAOD64_0M8AlhZvdn_Zv6y7h1sJMlpq5u3A%2526client%253Dca-pub-7348500987067647%2526adurl%253D
FAILED - http://view.atdmt.com/TGA/iview/404919265/direct/01/1587564173?click=http://adclick.g.doubleclick.net/aclk%253Fsa%253DL%2526ai%253DB1EsyEbEtUO23K7K02wWWqYGQBOS_wYIEAAAAEAEgADgAWNTAr6dkYMne6IbIo5AZggEXY2EtcHViLTczNDg1MDA5ODcwNjc2NDeyAQ53d3cucGFyYWRlLmNvbboBCWdmcF9pbWFnZcgBCdoBUGh0dHA6Ly93d3cucGFyYWRlLmNvbS9jZWxlYnJpdHkvbmV3cy8yMDEyLzA3LzA2LXRvbS1jcnVpc2UtbmV3LXJvbGUtcmVhY2hlci5odG1smALwLsACAuACAOoCCzQ1MDcvUGFyYWRl-AKB0h6QA6wCmAPgA6gDAeAEAaAGFg%2526num%253D0%2526sig%253DAOD64_30ivhJZIF4ERCiGuBy14jtanw2gw%2526client%253Dca-pub-7348500987067647%2526adurl%253D


Use gzip compression for transferring compressable responses: 93/100

202.0 KB total in compressible text, target size = 188.2 KB - potential savings = 13.7 KB

FAILED - (13.3 KB, compressed = 2.9 KB - savings of 10.5 KB) - http://content.pulse360.com/F4DF48B6-D993-11E0-914B-DAEEE4064C68
FAILED - (5.4 KB, compressed = 2.1 KB - savings of 3.3 KB) - http://web.adblade.com/imps.php?app=2642&ad_width=300&ad_height=350&img_pad=2&title_font=1&title_color=0066cc&description_font=1&description_color=000000&id=56&output=html


Compress Images: 91/100

126.9 KB total in images, target size = 115.8 KB - potential savings = 11.1 KB

FAILED - (3.1 KB, compressed = 1.9 KB - savings of 1.2 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc4/276126_100002616798995_3817328_q.jpg
FAILED - (2.8 KB, compressed = 1.7 KB - savings of 1.1 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-ash2/565120_100001196892986_700828480_q.jpg
FAILED - (2.7 KB, compressed = 1.7 KB - savings of 1.0 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc4/275958_1284787856_1823864693_q.jpg
FAILED - (2.7 KB, compressed = 1.7 KB - savings of 1.0 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc4/573007_100003748294808_2030168973_q.jpg
FAILED - (2.6 KB, compressed = 1.6 KB - savings of 1.0 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc4/369297_100001102814194_1434821331_q.jpg
FAILED - (2.5 KB, compressed = 1.5 KB - savings of 1.0 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc4/372695_1048381541_1274810596_q.jpg
FAILED - (2.5 KB, compressed = 1.5 KB - savings of 1.0 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc4/368704_100000313950328_696480549_q.jpg
FAILED - (2.5 KB, compressed = 1.6 KB - savings of 0.9 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc4/48585_100000110123241_116_q.jpg
FAILED - (2.1 KB, compressed = 1.4 KB - savings of 0.7 KB) - https://fbcdn-profile-a.akamaihd.net/hprofile-ak-snc4/371736_100001985003471_2033726497_q.jpg


Use Progressive JPEGs: N/A


Leverage browser caching of static assets: 46/100

FAILED - (No max-age or expires) - http://pix04.revsci.net/getuid?id=pmtc&ref=http://image2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZjb2RlPTIwMTgmdGw9NDMyMDA=
FAILED - (No max-age or expires) - http://pixel.rubiconproject.com/tap.php?v=4212&nid=1185&put=2889011532697088210&expires=60
FAILED - (No max-age or expires) - http://ad.doubleclick.net/adj/N5295.277065.MAXPOINT/B6879035;sz=300x250;u=SourceID[5];click=http://mpc.mxptint.net/1S1S24B3CBF9SA8AS1F58S12CSFAS53SB23_38A93006_495E4A0SD5_38A92FEF_EB391%3fhttp://r.mxptint.net%3f;ord=2869185?
FAILED - (No max-age or expires) - http://ad.doubleclick.net/N4507/adj/Parade;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=728x90;tile=5;pos=top2;ord=5448230915081522?
FAILED - (No max-age or expires) - http://ad-emea.doubleclick.net/adi/N4378.286450.AMNET1/B6723224.8;sz=728x90;ord=2327119479627480498?;click=http://r.turn.com/r/formclick/id/sn0WTdaWSyBLzQwA-AEBAA/url/;
FAILED - (No max-age or expires) - http://www.parade.com/celebrity/news/2012/07/06-tom-cruise-new-role-reacher.html
FAILED - (No max-age or expires) - http://ad.doubleclick.net/N4507/adj/Parade/paradetoolbar;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=990x59;tile=6;ord=5448230915081522?
FAILED - (No max-age or expires) - http://adadvisor.net/adscores/g.js?sid=9201023828
FAILED - (No max-age or expires) - http://content.pulse360.com/F4DF48B6-D993-11E0-914B-DAEEE4064C68
FAILED - (No max-age or expires) - http://www.parade.com/celebrity/news/2012/07/
FAILED - (No max-age or expires) - http://ad.doubleclick.net/N4507/adj/Parade;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=728x90;tile=1;pos=top;ord=5448230915081522?
FAILED - (No max-age or expires) - http://ad.doubleclick.net/N4507/adj/Parade;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=300x250,300x600;tile=2;pos=med;ord=5448230915081522?
FAILED - (No max-age or expires) - http://i.yldbt.com/m/9208/init.js?v=0798b3d&vi=52509f262e&si=a594cefb38&pvi=886cba0aa1&pvd=5&nv&lo=http%3A//www.parade.com/celebrity/news/2012/07/06-tom-cruise-new-role-reacher.html&r=&sd=1152x864&to=7&la=en-us&np=Win32&ua=Mozilla/4.0%20%28compatible%3B%20MSIE%208.0%3B%20Windows%20NT%205.1%3B%20Trident/4.0%29&lpv=16714&t=See%20Tom%20Cruise%27s%20Next%20Role%3A%20%27Jack%20Reacher%27%20%7C%20Parade.com&e
FAILED - (No max-age or expires) - http://sync.adap.tv/sync?type=gif&key=turn&uid=2889011532697088210
FAILED - (No max-age or expires) - http://ad.doubleclick.net/N4507/adj/Parade;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=300x250,300x600;tile=4;pos=med2;ord=5448230915081522?
FAILED - (10.0 minutes) - http://api-public.addthis.com/url/shares.json?url=http%3A%2F%2Fwww.parade.com%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html&callback=_ate.cbs.sc_httpwwwparadecomcelebritynews20120706tomcruisenewrolereacherhtml0
FAILED - (13.2 minutes) - http://urls.api.twitter.com/1/urls/count.json?url=http%3A%2F%2Fwww.parade.com%2Fcelebrity%2Fnews%2F2012%2F07%2F06-tom-cruise-new-role-reacher.html&callback=_ate.cbs.tsc_httpwwwparadecomcelebritynews20120706tomcruisenewrolereacherhtml0
WARNING - (6.0 hours) - http://i4.ytimg.com/crossdomain.xml
WARNING - (6.0 hours) - http://i4.ytimg.com/vi/kK7y8Ou0VvM/sddefault.jpg
WARNING - (24.0 hours) - http://o-o---preferred---dfw06s18---v17---lscache4.c.2mdn.net/videoplayback/id/000604772c26ec8b/itag/15/source/doubleclick/ratebypass/yes/ip/0.0.0.0/ipbits/0/expire/3484640145/sparams/id,itag,source,ratebypass,ip,ipbits,expire/signature/1138B8488AD2E144AE12F0A38815CCFDC29EABF6.839305F4512B0858D190DC86C219C31AC064F871/key/ck1.flv?ms=au&mv=m&mt=1345171690&cms_redirect=yes
WARNING - (24.0 hours) - http://s0.2mdn.net/ads/richmedia/studio/21338878/21358636_1340028406970_STB6834_728x90_touring_stones.swf
WARNING - (24.0 hours) - http://s0.2mdn.net/ads/richmedia/studio/21338878/21358636_1340028404210_STB6834_728x90_touring_stones_shell.swf
WARNING - (24.0 hours) - http://s0.2mdn.net/3709642/plcr_2101350_258893853_1340192146502.js
WARNING - (24.0 hours) - http://s0.2mdn.net/879366/flash_inpage_rendering_lib_200_06.js
WARNING - (2.0 days) - http://ad.turn.com/server/ads.js?pub=5114155&cch=5114180&code=5114214&l=728x90&aid=29310432&ahcid=4874085&bimpd=HbGkwxrVGbGkZjudE7cDz8DQY3laHtTzEToe3h0glBWn3Ja--qqVkZmugAq28EZuQONUgOuJ6GbwfX2h4zd4M6sv9j_4VD8bFRYRB2udhfF7L01FwWe6Q9nOIUPmIsLYGkDBoHwY16nz0uaQRsby5w8e-UffOKxulu4MUZRPCyNzvX4TorZzLqdjcJ1dI2dC6-10kSrv5QwZRXSmwVRDn_qW8xbNWtaeMdomBiJ1bPKxsPplBMUoX6jpW8Hbsh_4Au-R1SlmOnLWJL1yXal4FDuP4Fpje7ZeQb7k0aXuR6peLHDjktaR2neMV2n9aJNwf47fX9tDofBhPaIhLLYp0QtEyurIikBSBdy0yaAwwbtk83-TDmkTybLxMj40qjVuAz-ynzxI45Ozl-32VPAipES9G3Qn0CRkXz-g4p0o50KTW4II0j_hQNzGHPj_VIsT3zCqvq3hC65q1FeM7ClAqhUdmnRRcgJp59CNr-UE52TJNCXdkS6yx1RzFheNKCWFnbe74GcrPcZjZh83wV8vw6m6ZpUk7IJhLKUNDtqaOpm98HPnEOxUSpyEymMzt82FS6eNRi6fXDbhhKyrpdfwpRidT1hPqsxBDexn9sT-9the8YLGLhjZ-vUF-XdxnsMjwSfEdiWQWqMfwX4LmaG3L9qdKogfG9BZT_lgF036XoDCJZ7YCqJbuRz1LE3F5y9mGQmHyzsyE9KGlTD9QbsqzsiYD8v8LZd1-qthUrS3iu4l_3G64jdKfUrzSBKgkZ5wvvrZ3vkWxFjbIii5JhcQqbYfjXhb5Rq10k6eRkhPRWC98HPnEOxUSpyEymMzt82F2oFxP21FrOblyEa1MZpIAH8R1DzZeetig29gCBk6ViB3AWWDrvrm5yVWzzsxuiIMFv_LtsJJAQ0PJLn3IT4QtYOETzqpYJmz-HTdgQ1-fT0&acp=1.975247&age=0&sex=${SEX}
WARNING - (2.1 days) - http://ec.atdmt.com/ds/YFTGAALZAALZ/4394_728x90_tag.swf?ver=1&clickTag1=http://adclick.g.doubleclick.net/aclk%253Fsa%253DL%2526ai%253DB1EsyEbEtUO23K7K02wWWqYGQBOS_wYIEAAAAEAEgADgAWNTAr6dkYMne6IbIo5AZggEXY2EtcHViLTczNDg1MDA5ODcwNjc2NDeyAQ53d3cucGFyYWRlLmNvbboBCWdmcF9pbWFnZcgBCdoBUGh0dHA6Ly93d3cucGFyYWRlLmNvbS9jZWxlYnJpdHkvbmV3cy8yMDEyLzA3LzA2LXRvbS1jcnVpc2UtbmV3LXJvbGUtcmVhY2hlci5odG1smALwLsACAuACAOoCCzQ1MDcvUGFyYWRl-AKB0h6QA6wCmAPgA6gDAeAEAaAGFg%2526num%253D0%2526sig%253DAOD64_30ivhJZIF4ERCiGuBy14jtanw2gw%2526client%253Dca-pub-7348500987067647%2526adurl%253Dhttp://clk.atdmt.com/go/404919265/direct;ai.280297094;ct.1/01&clickTag=http://adclick.g.doubleclick.net/aclk%253Fsa%253DL%2526ai%253DB1EsyEbEtUO23K7K02wWWqYGQBOS_wYIEAAAAEAEgADgAWNTAr6dkYMne6IbIo5AZggEXY2EtcHViLTczNDg1MDA5ODcwNjc2NDeyAQ53d3cucGFyYWRlLmNvbboBCWdmcF9pbWFnZcgBCdoBUGh0dHA6Ly93d3cucGFyYWRlLmNvbS9jZWxlYnJpdHkvbmV3cy8yMDEyLzA3LzA2LXRvbS1jcnVpc2UtbmV3LXJvbGUtcmVhY2hlci5odG1smALwLsACAuACAOoCCzQ1MDcvUGFyYWRl-AKB0h6QA6wCmAPgA6gDAeAEAaAGFg%2526num%253D0%2526sig%253DAOD64_30ivhJZIF4ERCiGuBy14jtanw2gw%2526client%253Dca-pub-7348500987067647%2526adurl%253Dhttp://clk.atdmt.com/go/404919265/direct;ai.280297094;ct.1/01
WARNING - (2.4 days) - http://cdn.spotxchange.com/media/thumbs/pixel/pixel.gif
WARNING - (2.6 days) - http://images.outbrain.com/imageserver/s/618965/QWnhgV4DMyEXvqGq3lqR0Aee-0-107x107.jpg&did=NXBct
WARNING - (2.9 days) - http://images.outbrain.com/imageserver/s/2756017/xKl9p6rsHHaoxtaBRonPPwee-0-107x107.jpg&did=NIU0E
WARNING - (3.0 days) - http://images.outbrain.com/imageserver/s/2640037/bL55GTcqkspauraMfFcr4Qee-0-107x107.jpg&did=MHJWs
WARNING - (3.0 days) - http://images.outbrain.com/imageserver/s/619310/GQkWWTBNVsrB16kepCRbiwee-0-107x107.jpg&did=OVo4S
WARNING - (3.0 days) - http://images.outbrain.com/imageserver/s/618965/ctJuHAXqaFuoTRx23sTkVAee-0-107x107.jpg&did=NZCiT
WARNING - (5.2 days) - http://ec.atdmt.com/ds/YFTGAALZAALZ/4394_300x250_tag.swf?ver=1&clickTag1=http://adclick.g.doubleclick.net/aclk%253Fsa%253DL%2526ai%253DBPqlfEbEtULOVO46Y2gWT0oBQtLbBggQAAAAQASAAOABYpMavp2Rgyd7ohsijkBmCARdjYS1wdWItNzM0ODUwMDk4NzA2NzY0N7IBDnd3dy5wYXJhZGUuY29tugEJZ2ZwX2ltYWdlyAEJ2gFQaHR0cDovL3d3dy5wYXJhZGUuY29tL2NlbGVicml0eS9uZXdzLzIwMTIvMDcvMDYtdG9tLWNydWlzZS1uZXctcm9sZS1yZWFjaGVyLmh0bWyYAvAuwAIC4AIA6gILNDUwNy9QYXJhZGX4AoHSHpADrAKYA-ADqAMB4AQBoAYW%2526num%253D0%2526sig%253DAOD64_0M8AlhZvdn_Zv6y7h1sJMlpq5u3A%2526client%253Dca-pub-7348500987067647%2526adurl%253Dhttp://clk.atdmt.com/go/404919263/direct;ai.280303303;ct.1/01&clickTag=http://adclick.g.doubleclick.net/aclk%253Fsa%253DL%2526ai%253DBPqlfEbEtULOVO46Y2gWT0oBQtLbBggQAAAAQASAAOABYpMavp2Rgyd7ohsijkBmCARdjYS1wdWItNzM0ODUwMDk4NzA2NzY0N7IBDnd3dy5wYXJhZGUuY29tugEJZ2ZwX2ltYWdlyAEJ2gFQaHR0cDovL3d3dy5wYXJhZGUuY29tL2NlbGVicml0eS9uZXdzLzIwMTIvMDcvMDYtdG9tLWNydWlzZS1uZXctcm9sZS1yZWFjaGVyLmh0bWyYAvAuwAIC4AIA6gILNDUwNy9QYXJhZGX4AoHSHpADrAKYA-ADqAMB4AQBoAYW%2526num%253D0%2526sig%253DAOD64_0M8AlhZvdn_Zv6y7h1sJMlpq5u3A%2526client%253Dca-pub-7348500987067647%2526adurl%253Dhttp://clk.atdmt.com/go/404919263/direct;ai.280303303;ct.1/01


Use a CDN for all static assets: 73/100

FAILED - http://ad.doubleclick.net/N4507/adj/Parade;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=300x250,300x600;tile=2;pos=med;ord=5448230915081522?
FAILED - http://ad.doubleclick.net/N4507/adj/Parade;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=300x250,300x600;tile=4;pos=med2;ord=5448230915081522?
FAILED - http://ad.doubleclick.net/N4507/adj/Parade;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=728x90;tile=1;pos=top;ord=5448230915081522?
FAILED - http://ad.doubleclick.net/adj/N5295.277065.MAXPOINT/B6879035;sz=300x250;u=SourceID[5];click=http://mpc.mxptint.net/1S1S24B3CBF9SA8AS1F58S12CSFAS53SB23_38A93006_495E4A0SD5_38A92FEF_EB391%3fhttp://r.mxptint.net%3f;ord=2869185?
FAILED - http://ad.doubleclick.net/N4507/adj/Parade;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=728x90;tile=5;pos=top2;ord=5448230915081522?
FAILED - http://ad.doubleclick.net/N4507/adj/Parade/paradetoolbar;keyTags=celebrity,Hollywood+Wire,celebrity+breakups,celebrity+divorces,Suri+Cruise,Jack+Reacher,Lee+Child,CelebrityChannel;sz=990x59;tile=6;ord=5448230915081522?
FAILED - http://ad.turn.com/server/ads.js?pub=5114155&cch=5114180&code=5114214&l=728x90&aid=29310432&ahcid=4874085&bimpd=HbGkwxrVGbGkZjudE7cDz8DQY3laHtTzEToe3h0glBWn3Ja--qqVkZmugAq28EZuQONUgOuJ6GbwfX2h4zd4M6sv9j_4VD8bFRYRB2udhfF7L01FwWe6Q9nOIUPmIsLYGkDBoHwY16nz0uaQRsby5w8e-UffOKxulu4MUZRPCyNzvX4TorZzLqdjcJ1dI2dC6-10kSrv5QwZRXSmwVRDn_qW8xbNWtaeMdomBiJ1bPKxsPplBMUoX6jpW8Hbsh_4Au-R1SlmOnLWJL1yXal4FDuP4Fpje7ZeQb7k0aXuR6peLHDjktaR2neMV2n9aJNwf47fX9tDofBhPaIhLLYp0QtEyurIikBSBdy0yaAwwbtk83-TDmkTybLxMj40qjVuAz-ynzxI45Ozl-32VPAipES9G3Qn0CRkXz-g4p0o50KTW4II0j_hQNzGHPj_VIsT3zCqvq3hC65q1FeM7ClAqhUdmnRRcgJp59CNr-UE52TJNCXdkS6yx1RzFheNKCWFnbe74GcrPcZjZh83wV8vw6m6ZpUk7IJhLKUNDtqaOpm98HPnEOxUSpyEymMzt82FS6eNRi6fXDbhhKyrpdfwpRidT1hPqsxBDexn9sT-9the8YLGLhjZ-vUF-XdxnsMjwSfEdiWQWqMfwX4LmaG3L9qdKogfG9BZT_lgF036XoDCJZ7YCqJbuRz1LE3F5y9mGQmHyzsyE9KGlTD9QbsqzsiYD8v8LZd1-qthUrS3iu4l_3G64jdKfUrzSBKgkZ5wvvrZ3vkWxFjbIii5JhcQqbYfjXhb5Rq10k6eRkhPRWC98HPnEOxUSpyEymMzt82F2oFxP21FrOblyEa1MZpIAH8R1DzZeetig29gCBk6ViB3AWWDrvrm5yVWzzsxuiIMFv_LtsJJAQ0PJLn3IT4QtYOETzqpYJmz-HTdgQ1-fT0&acp=1.975247&age=0&sex=${SEX}
FAILED - http://adadvisor.net/adscores/g.js?sid=9201023828
FAILED - http://i.yldbt.com/m/9208/init.js?v=0798b3d&vi=52509f262e&si=a594cefb38&pvi=886cba0aa1&pvd=5&nv&lo=http%3A//www.parade.com/celebrity/news/2012/07/06-tom-cruise-new-role-reacher.html&r=&sd=1152x864&to=7&la=en-us&np=Win32&ua=Mozilla/4.0%20%28compatible%3B%20MSIE%208.0%3B%20Windows%20NT%205.1%3B%20Trident/4.0%29&lpv=16714&t=See%20Tom%20Cruise%27s%20Next%20Role%3A%20%27Jack%20Reacher%27%20%7C%20Parade.com&e
FAILED - http://pixel.rubiconproject.com/tap.php?v=4212&nid=1185&put=2889011532697088210&expires=60
FAILED - http://sync.adap.tv/sync?type=gif&key=turn&uid=2889011532697088210

CDN's Used:
www.parade.com : Akamai
ec.atdmt.com : Windows Azure
s.ytimg.com : Google
images.outbrain.com : Cotendo CDN
i4.ytimg.com : Google
s0.2mdn.net : Google
cdn.spotxchange.com : Akamai
api-public.addthis.com : Akamai
urls.api.twitter.com : Akamai
fbcdn-profile-a.akamaihd.net : Akamai





Glossary:

First Byte Time Applicable Objects Time to First Byte for the page (back-end processing + redirects)
What is checked The target time is the time needed for the DNS, socket and SSL negotiations + 100ms. A single letter grade will be deducted for every 100ms beyond the target.
Keep-Alive Applicable Objects All objects that are from a domain that serves more than one object for the page (i.e. if only a single object is served from a given domain it will not be checked)
What is checked The response header contains a "keep-alive" directive or the same socket was used for more than one object from the given host
GZIP Text Applicable Objects All objects with a mime type of "text/*" or "*javascript*"
What is checked Transfer-encoding is checked to see if it is gzip. If it is not then the file is compressed and the percentage of compression is the result (so a page that can save 30% of the size of it's text by compressing would yield a 70% test result)
Compress Images Applicable Objects JPEG Images
What is checked Within 10% of a photoshop quality 50 will pass, up to 50% larger will warn and anything larger than that will fail.
The overall score is the percentage of image bytes that can be saved by re-compressing the images.
Use Progressive JPEGs Applicable Objects All JPEG Images
What is checked Each JPEG image is checked and the resulting score is the percentage of JPEG bytes that were served as progressive images relative to the total JPEG bytes.
Cache Static Applicable Objects Any non-html object with a mime type of "text/*", "*javascript*" or "image/*" that does not explicitly have an Expires header of 0 or -1, a cache-control header of "private", "no-store" or "no-cache" or a pragma header of "no-cache"
What is checked An "Expires" header is present (and is not 0 or -1) or a "cache-control: max-age" directive is present and set for an hour or greater. If the expiration is set for less than 30 days you will get a warning (only applies to max-age currently).
Use A CDN Applicable Objects All static non-html content (css, js and images)
What is checked Checked to see if it is hosted on a known CDN (CNAME mapped to a known CDN network). 80% of the static resources need to be served from a CDN for the overall page to be considered using a CDN. The current list of known CDN's is here
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