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Never mind the webpages, how do you fix the business??
01-29-2013, 03:14 AM
Post: #2
RE: Never mind the webpages, how do you fix the business??
Are the tracking tags in the way of the user experience? If so, that's the first problem and should be solvable through engineering (though the cookies sound like they are out of control).

Do you have any ability to convince them to do an A/B test and measure the actual impact on business metrics? Joshua Bixby had a pretty good post/video on how to extract some of it even without running a test: http://www.webperformancetoday.com/2011/...e-website/

I assume that they are getting business value from each of the tracking beacons so it comes down to figuring out if they can get more business value without them or if the site can be engineered in such a way as to minimize the impact.
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RE: Never mind the webpages, how do you fix the business?? - pmeenan - 01-29-2013 03:14 AM

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